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Overview of Zee Keralam

1. Launch and Ownership:

  • Launch: Zee Keralam was launched on October 28, 2018.
  • Ownership: It is a part of Zee Entertainment Enterprises, which is a major media conglomerate in India.

2. Content and Programming:

  • Serial Dramas: Zee Keralam features a variety of Malayalam TV serials that cater to different tastes and preferences. These include family dramas, historical narratives, and contemporary stories. Popular serials often reflect social issues, family dynamics, and cultural elements unique to Kerala.
  • Reality Shows: The channel broadcasts reality shows that engage audiences with talent contests, cookery shows, and other interactive formats.
  • Movies: Zee Keralam also airs Malayalam movies, including both classic hits and recent releases, providing a platform for film enthusiasts.
  • Infotainment: The channel includes shows that cover lifestyle, health, and travel, aimed at enriching viewers' lives with useful and entertaining content.

3. Target Audience:

  • Regional Focus: The channel is tailored for the Malayalam-speaking audience in Kerala and the Malayali diaspora around the world. It focuses on content that reflects the culture, traditions, and contemporary issues of Kerala.
  • Demographic Reach: Zee Keralam aims to cater to a diverse audience, including different age groups and social backgrounds. Its programming is designed to appeal to both younger viewers and older generations.

4. Unique Features:

  • Original Productions: Zee Keralam produces original content that sets it apart from other regional channels. This includes unique TV serials and shows that are exclusive to the channel.
  • Local Flavor: The content is often infused with local flavor, showcasing Kerala’s rich cultural heritage through traditional themes and contemporary narratives.

5. Digital Presence:

  • Online Platforms: Zee Keralam has a presence on digital platforms, allowing viewers to access content on-demand. This includes streaming episodes of serials and shows through Zee5, the digital streaming service of Zee Entertainment.
  • Social Media: The channel engages with its audience through various social media platforms, providing updates, teasers, and interactive content to keep viewers connected.

6. Competitive Landscape:

  • Regional Competition: Zee Keralam competes with other popular Malayalam channels like Asianet, Mazhavil Manorama, and Flowers TV. It distinguishes itself through its unique programming and the backing of the Zee Entertainment network.

7. Impact and Reach:

  • Cultural Impact: Zee Keralam contributes to the regional media landscape by providing content that resonates with Kerala’s cultural ethos. It plays a role in both reflecting and shaping regional entertainment trends.
  • Viewership: The channel has established a significant viewership base in Kerala and among Malayali communities abroad, leveraging the strong connection with its audience.

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